The Heat Transfer Application Process

ITW Graphics Heat Transfer
Thermally Applied Graphics

ITW Graphics supplies heat transfers in roll, sheet-cut and die-cut form for fully automated to semi-automated application. In fully automated roll-form applications, changing from one design to another is as easy as changing the roll. A variety of unique sheet fed applications have also been developed. These operations are custom designed for your decorative production needs.

Graphics are applied with a flat heated silicone rubber die (or heated roller in some cases). The transfer roll automatically indexes an individual graphic into position for application by means of a photocell or laser. In sheet form applications other indexing for placement methods are used. Then, depending on your substrate, from one to twelve tons of pressure is applied. This combination of heat and pressure permanently affixes your design to your part in a completely dry process.

With thermally applied graphics, our expert screen printers take responsibility for all the technical aspects of printing your label. You don’t have to worry about registration color fidelity or any other aspects of print quality.

You also don't need to be concerned with inks, solvents, chemistries or other environmental / hazardous materials safety issues in your factory. And the floor space you'll need to decorate your parts is as small as the plan view of a heat-transfer application machine.

Consistent Performance - Automatic label application machines are highly accurate and reliable. In the rare event of misapplication, most decorated parts can be cleaned and reused.

Reduced Labor Costs - Set-Up or break-down in minutes. Production throughput increases with longer run capabilities. Efficient production with semi-skilled operators. Capital equipment less costly for HT equipment than multi-color pad printers. HT equipment is ready to use at installation.

Lower Overall Cost per Piece to Decorate - Cost studies have shown that when all of the other decorating methods are considered, heat transfer systems are cost effective. Not only will you save money; you will be in a better position to keep pace with design and marketing trends, produce a variety of designs easily, and simplify your operations. Improved product appearance and decoration quality will result in greater sales revenue for you and your customer.

Screen printed Heat Transfers have distinct advantages over other decorating methods.

Benefits of Screen Printed Heat Transfer Graphics:

1. Multiple colors in a single pass - single machine setup for 1color or multiple color designs.
2. Superior Image Quality - Brilliant colors, superior ink opacity. Prints clean, sharp images with both fine detail and broad areas of coverage.
3. Fewer Rejects and Less Scrap - ITW Graphics Heat Transfers are 100% inspected for removal of any printing defects.
4. Screen printed labels are formulated to pass rigorous testing procedures. Chemical properties can be adjusted for optimum performance on your product surface.